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The IVF Collection

01 hope
02 Unbreakable Bond
03 Serenity
04 Devotion
01 Refill
02 Refill
03 Refill
04 Refill
Free shipping for orders +$35(+$55 for Canada)


For many, the dream of becoming a parent has historically been taken for granted. For women in particular, having difficulty conceiving can be seen as shameful, or that something is“wrong”with them. Millions of people suffer from infertility and the devastating physical, emotional and financial toll this disease can take. Because infertility affects 1 in 8 families in the U.S. today, Baseblue Cosmetics is introducing its newest product line: The IVF Collection

Inspired By

This collection is inspired by mothers and mothers-to-be all over the world. The products are designed in the shape of a motherly angel pouring love from her soul, protecting her precious child to be.

According to RESOLVE:The National Fertility Association, cost is the key barrier to both adoption and medical infertility treatment as 75% of private insurance policies will not cover IVF treatments. In addition, infertility is much more than just a medical condition. For many, a diagnosis of infertility can be one of isolation and despair.

Baseblue Cosmetics wants to change that. With The IVF Collection, Baseblue seeks to create an open and honest conversation around fertility treatments, and build a community of support, strength, and hope.

In addition, we seek to advocate for those before, during, and after their IVF journey, encouraging them to speak out and share their story.


10% of all proceeds from the sale of The IVF Collection will benefit Fertility Within Reach, a not-for-profit organization whose mission is to increase access to health benefits for fertility treatment and preservation. They aim to alleviate emotional, physical and financial stresses as individuals strive to build their family. They achieve our mission goals by educating patients, policymakers and service providers with proprietary and evidence-based data through personalized consultations, workshops and legislative testimonies.

The Collection

The IVF Collection consists of four long-lasting liquid lipsticks each individually named to inspire and encourage those living with fertility and going through the process of IVF.


02.Unbreakable Bond




Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer,Mica,Dimethicone Crosspolymer,

Titanium Dioxide(CI 77891),Polyperfluoroethoxymethoxy Difluorohydroxyethyl Ether,

Iron Oxides(CI 77492),Silica,Iron Oxides(CI 77491),PEG-10 Dimethicone,Iron Oxides(CI 77499),D&C Red NO. 6(CI 15850),Fragrance


3.03*1.38*6.70 inches    Net Weight 0.2oz

The IVF CollectionThe IVF Collection

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