Brand History

How We Began

Launched in 2018, Baseblue Cosmetics breaks into the makeup industry with a mission to be the go-to source for classic, seasonal, and on-trend makeup products and tools. Developed by a curated team from different sectors of the glam world, we value connecting with the makeup community by anticipating their beauty needs and delivering luxe products that are inherently easy-to-use and cost-effective. With the mystique of nature and its elements as brand inspiration, we add our innovative accent to epitomize the “base of beauty” by evolving functionality, packaging and formulations in design to unleash your own alluring wonder within.